Growth In The E-Book Market - Thanks To Amazon’s Kindle
Bearing in mind the strong association that Amazon has with books and reading, it’s hardly surprising that the Kindle reader has proved itself to be an excellent fit for the Amazon business model. E-book readers really took off in 2009. A lot of the credit for that must go to the Amazon Kindle, both the Kindle 2 and the Kindle DX generated a great deal of publicity and were instrumental in bringing e-books to the attention of the public.
Right now, the Kindle is Amazon’s best selling product. It enjoys a 60% share of the US e-book reader market - Sony are in second place with around 35% of the market. Both the Kindle 2 and DX models are now being sold in more than 100 countries around the world. There is a wide variety of new readers available on the market just now - from a number of different manufacturers. However, the Amazon Kindle is undoubtedly the current market leader.
In a way, it’s a compliment to Amazon that every new reader which shows any promise whatsoever is immediately christened the “Kindle killer”. Amazon has responded to the increased competition level by reducing the price of the Kindle 2 by $100 to $259. At the moment, the price of the DX model is unchanged, but the recent introduction of the Apple iPad may see Amazon revising this price also in the near future.
As well as developing the Kindle hardware and expanding into new markets, the choice of Kindle books available on the Amazon website continues to grow. At the moment there are more than 420,000 books to choose from, and this number is growing at an average rate of 500 titles every day.
Unlike their competition, who seem to be very focused on developing e-book reader hardware, Amazon and advancing on a broad front. They are adjusting prices, issuing firmware updates for the existing Kindle, increasing the size of their market and constantly making further additions to the range of Kindle books available. In general, they are capitalising on their market leadership position and making the most of their strong link with books.
So far Amazon have pretty much defined the e-book reader market. It will therefore be very interesting to see what features they decide to incorporate in the next version of the Kindle reader. This will give us all a good idea of the way that the e-book reader market is heading in future. There is no agreement amongst industry watchers as to when we can expect the next Kindle to appear. However, remembering the fact that the Kindle 2 is now just over 12 months old, it seems reasonable to assume that we will see a new, updated Kindle in 2010.
Tags: celebrity diets, dieting, low carb, detox, diet plan, diet lose, weight loss, master cleanse, diet, diets










